Wheels Up is launch customer for Surf Air’s Palantir-powered charter broking software

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by Yves Le Marquand
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Wheels Up

For Wheels Up, the deployment of BrokerOS replaces multiple legacy software platforms.

Wheels Up is set to be the launch customer of Surf Air Mobility’s Enterprise BrokerOS, an AI charter broker product powered by Palantir Technologies.

Wheels Up and Surf Air Mobility have entered into an agreement with an initial two-year term, plus an option for a third, that includes customary software service level guarantees, under which Surf Air Mobility is expected to receive up to $12m in subscription fees.

George Mattson, CEO of Wheels Up, said: “By combining Wheels Up’s scale, brand and aviation expertise with Surf Air Mobility’s transformative aviation software and Palantir’s leadership in AI, we are setting a new standard for how private aviation is sold, operated and experienced. This is technology as a competitive advantage in the marketplace, not a back-office function.”

Heralded as part of Wheels Up’s “ongoing transformation”, the initial phase of the partnership focuses on transforming the firm’s charter workflow via Surf Air Mobility’s BrokerOS product. The software integrates critical data sources and enables faster decision-making across the charter booking process, as well as enhanced charter solutions for customers.

Liam Fayed, co-founder of Surf Air Mobility, said: “We built BrokerOS to solve the specific complexities of private aviation, and the value we’ve seen on our own On Demand private charter business has given us conviction in what it delivers. Wheels Up’s mission to be the most technologically advanced private aviation company makes them an ideal enterprise launch customer to demonstrate the impact of BrokerOS at scale.”

For Wheels Up, the deployment of BrokerOS replaces multiple legacy software platforms, freeing up engineering and operational capacity to focus on higher-value initiatives, it said in a press release.

In addition to driving cost and productivity benefits, the deployment of BrokerOS is expected to drive top line charter growth opportunities through faster throughput and improved lead conversion rates by:

  • Streamlining aircraft sourcing, quote generation, booking and customer relationship management
  • Consolidating supply across Wheels Up’s owned fleet operations and network of third-party operators
  • Automating manual workflows that enable brokers to manage higher transaction volume
  • Delivering real-time business intelligence to surface actionable insights.

Ted Mabrey, Global Head of commercial at Palantir, said: “What Surf Air has done is exceptionally hard: codifying operator expertise into technology that runs their own business, and now proving that it can work for others. Wheels Up’s launch of SurfOS is validation that Surf Air’s opinion as an operator translates — and the Palantir Ontology and backbone ensures it can deliver at scale, with enterprise-grade security, governance, and access to the most cutting-edge AI.”

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