Moove launching Part 91 booking and scheduling app for US market
French startup Moove is launching a new Part 91 booking and scheduling app for the US market alongside launch customers Wonderful Aviation and PrismJet.
Set to be revealed at NBAA’s 2025 Schedulers & Dispatchers Conference next week, the software-as-a-service (SaaS) platform has been designed for complex corporate operations, founder and CEO Arthur Ingles tells CJI. It is also a key pillar of Moove’s foundation of its North American division.
As well as a booking engine which can handle both on-demand and by-the-seat operations, the platform features corporate-branded passenger portals and native apps.
“With Moove’s dual platform, we help business aviation operators optimise their booking journey, streamline flight shuttle organisation and elevate the corporate travel experience,” said Ingles.
“We see a significant gap in the US market – no other software or marketplace provider truly offers white-label tools. While many legacy platforms exist, customer journey quality has historically been overlooked – whether for corporate executives or charter clients.”
Samantha Garrison, flight coordination director at Wonderful Aviation, added: “What led us to choose Moove was the advanced technology behind its highly sophisticated yet user-friendly passenger interface. Wonderful Aviation operates one of the most complex flight grids, and Moove’s autonomous booking system, combined with its unique scheduling features, will streamline our operations and optimise aircraft utilisation.”
Powered by AI, Moove’s corporate scheduling system has been developed as a complete operational hub for flight departments. The system integrates with essential OPS tools and corporate systems like HR databases.
Alongside its passenger app under the corporate brand, the new software suite introduces features such as team checklists, multi-leg passenger mapping and one-click shuttle creation from any mission – leveraging technology derived from its scheduled airline passenger service system.
Antoine Awaida, co-founder and CTO of Moove said: “Our solution goes beyond booking – we provide schedulers with a powerful command centre, driven by AI-powered automation, aggregating empty seats to maximise the flight department’s return on investment.”
Awaida, a graduate of Centrale Paris, who ran an AI data lab before founding Moove alongside Ingles, is the company’s catalyst for AI adoption. Ingles tells us the company leverages Awaida’s experience of predictive machine learning models and LLMs to focus on where AI truly brings either productivity savings on task automation for schedulers or a better booking experience.
“For instance, our Search2Plane AI tech turns any natural door-to-door search (including by voice with our Speak2Plane technology), into a very qualified and comprehensive request, providing real trip planning and best matching options. All of this is developed in-house, as for all our tech assets,” said Ingles.
Using Awaida’s expertise in recommender systems, Moove is working to establish a better pairing process between travellers and aircraft. Ingles said the team want to be able to assess any request by preliminary operational checks across several aspects such as crew availability. Whilst also leveraging user data to quickly identify who is the potential customer, their relevance, what would be their specific needs, tastes, estimated budget, before matching instantly with the best options.
Moove is also announcing the deployment of its charter booking interface with its first Part 135 client in North America, Scottsdale-based operator PrismJet. “Moove’s solutions allow us to build an advanced customer interface with their cutting-edge technology. We can offer an intuitive, seamless experience that no legacy or desktop-based system can match. They are truly customer-first,” said Noah Knox, charter manager at PrismJet.
Looking ahead, Ingles told said Moove is investing significant R&D efforts into the helicopter segment. “This is a segment which has seen little digitisation despite its high operational intensity. Stay tuned – big things are coming.”
“Our focus right now is on Part 91 operators and any player – from brokers to airlines – looking to elevate their digital capabilities. We are here to learn, innovate, and challenge the status quo in the aviation value chain,” added Ingles.
