Vista acquires online broker Camber
Vista Global has acquired online charter broker Camber, according to the broker’s website.
Camber, which was named SimpleCharters until its rebrand at the end of last year, has been operating since 2012, offering clients real-time pricing on charter bookings.
The company is run by founder and CEO Charles Denault, who will take on the title of Technology director, Camber under the Vista umbrella. In his role, Denault will be “setting the future of air mobility through a tech-enabled shared economy model,” according to his LinkedIn.
Thomas Flohr, founder and chairman, Vista Global told Corporate Jet Investor (CJI) that integrating Camber’s technology will improve the efficiency of instant booking options on the XO app and drive automation across Vista’s approved operators.
Flohr added: “Providing clients with the simplest and most digitalised private aviation solutions is key to Vista’s unrivaled customer offering and strengthens its position as the world’s largest on-demand charter provider. Vista’s commitment to constantly finding new and innovative solutions is behind the vision of digitising the entire private aviation process. Its growing customer base demands fast and seamless access to flight services through digital platforms and no longer accepts the hassle of traditional charter booking.”
The deal closed late last month for an undisclosed sum.