Hera Flight targets new flyers with 10-hour Jet Card launch

Clearwater-based private charter operator Hera Flight has launched a 10-Hour Jet Card programme, positioning the offering as a low-commitment entry point into private aviation for travelers.

The programme is available across two aircraft categories, with all-inclusive hourly pricing that covers no fuel surcharges, interchange fees, or overnight charges.

The Citation X super mid-size is priced at $99,999 for the full ten hours, with $49,999 due as a signing deposit plus $7,499.93 in Federal Excise Tax, totalling $57,498.93 at signing, followed by four monthly instalments of $12,500.

The Gulfstream GIV heavy jet option is priced at $134,950, with $79,750 due at signing plus $10,121.25 in Federal Excise Tax, totalling $89,871.25 upfront, followed by four monthly payments of $13,800. All hours must be used within 150 days of activation.

Co-founder Jonathan Hollar framed the launch as a deliberate effort to broaden the company’s addressable market without compromising on service standards.

“This programme is about lowering the barrier to entry without lowering the bar,” Hollar said. “Whether you’re flying for business or heading somewhere worth celebrating, you deserve an aircraft that matches the moment and a team that handles every detail so you don’t have to.”

Members receive guaranteed availability with as little as 72 hours’ notice, extended to 96 hours during peak travel periods, along with access to thousands of private FBO terminals nationwide and dedicated concierge support covering in-flight catering and ground transport.