EMCJET launches new aircraft valuation platform: EMCJET ATLAS

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by Alasdair Whyte

December 19, 2025

New product is designed to help owners value aircraft and time when to start transactions.

EMCJET, the leading business jet dealer and broker, has announced a new aircraft valuation platform called ATLAS. It will formally launch in early 2026.

The company says that EMCJET ATLAS has been built using data from aircraft transactions worth more than $6.7bn.

“This platform came directly out of our own experience,” said Memo Montemayor, founder and CEO, EMCJET. “After closing thousands of deals globally, we saw the same issues over and over-fragmented data, delayed pricing signals, and tools that don’t reflect real market behaviour. ATLAS is what we wished we had years ago.”

“ATLAS is what we wished we had years ago.”

EMCJET says that ATLAS uses live market inputs, verified data from closed transactions, and proprietary analytics developed from real deals. “Rather than relying on static models or outdated benchmarks, the platform reflects current market conditions as they evolve,” says EMC.

The brokerage’s clients will have access to real time aircraft valuations; get visibility of both on-market and off-market inventory; analyse historic transaction data; see liquidity and demand trends for aircraft types and vintage; access pricing forecast and analyse depreciation; and model issues that affect values like aircraft configuration, maintenance, and age.

Montemayor says that because ATLAS has been driven by an active brokerage it uses insights into buyers, supply and demand, negotiation dynamics, and timing that are not available with existing valuation products. He says that these issues often determine outcomes but are not used in other platforms.

“It’s based on how buyers behave, how deals actually unfold, and where pricing pressure shows up in real negotiations.”

“This isn’t abstract modelling” said Montemayor. “It’s based on how buyers behave, how deals actually unfold, and where pricing pressure shows up in real negotiations.”

EMCJET hopes that owners, operators, family offices and financial institutions will be able to use the platform to determine when to time transactions.

Montemayor says that the company has been testing the platform internally. It will launch in early 2026 but that will continue to be developed. He says: “This is a long-term build, ATLAS is the foundation, and we’ll continue expanding it as the market evolves.”

EMCJET’s headquarters are in Houston, Texas. But it also has people based in Atlanta, Miami, Bangkok and India. It also sponsors the Houston Astros; Formula One driver Fernando Alonso; LIV golfer Abraham Ancer; and PGA Tour golfer Trent Phillips.