CJI London: Flexjet sets sights on European expansion

Flexjet is accelerating its European expansion despite booming US demand, with CEO Andrew Collins citing its evolution into a “global company” with a fleet of over 330 aircraft.

The fractional provider’s strategy hinges on a luxury positioning that recently attracted an $800m investment from L Catterton, the private equity arm of LVMH.

“When someone like LVMH recognises what you’re doing, it’s meaningful validation,” said Collins, referencing the decade-long development of its Red Label programme. The capital infusion will fuel growth in “experiential luxury” and wellness initiatives for its clientele, he added.

To support its global operations and dedicated large-cabin fleet, which includes new Gulfstream G700s, Flexjet has “aggressively pursued” vertical integration. Instead of acquiring more management companies, it focused on owning maintenance, repair and completion centres, including Constant Aviation in the US and Thurston Aviation in the UK. Today, 95% of its maintenance is performed in-house across 28 AOG locations.

This control is deemed critical for managing supply chain challenges and ensuring dispatch reliability.

The company reported 2025 revenue of $4.5bn, with European revenue growing 24%. While acknowledging aircraft sourcing can be “an interesting dance”, Collins said Flexjet is executing a long-term fleet plan underscored by a historic $7bn order for 180 Embraer aircraft.

Collins emphasised that European growth is not about sheer size but “delivering on the consumer promise”, built on localised leadership and infrastructure like its Farnborough operations centre.