Hawker and Lotus form an alliance

Hawker Beechcraft
Corporation (HBC) has announced it has formed an alliance with Group Lotus,
which will see the two manufacturers working together on a number of unique
initiatives. This strategic collaboration brings together two of Britain’s
best-known performance brands, representing a combination of 140 years of
innovation, performance and craftsmanship.

“Lotus is a perfect partner
for Hawker Beechcraft as we both share a long-standing tradition of providing
products with ground-breaking design, technical innovation and exceptional
quality and performance,” said Shawn Vick, HBC executive vice president. “This
strategic alliance represents an exciting and progressive step forward in both
the aviation and motoring markets, allowing our engineers to share knowledge
and expertise that will benefit both parties.”

HBC also announced that, for
a limited time, customers in the Europe, Middle East and Africa
region who purchase an HBC aircraft between EBACE, which runs between 17 – 19
May and 30 June will receive a Lotus sports car. Hawker customers will receive
a Lotus Evora while Beechcraft King Air customers will receive a Lotus Elise.

“This sales promotion gives
us the opportunity to create some excitement around our new alliance with
Lotus,” Vick said. “We look forward to having customers experience the
revolutionary craftsmanship through the ownership of both products.”

HBC will be accompanying the
Lotus Renault GP at a number of F1 Grand Prix events over the coming season,
including appearances at races in Turkey,
Monaco, Germany and Britain, to showcase its range of
aircraft to key growth markets in private aviation. Hawker aircraft will be
featured at local airports throughout the race weekends, while prospects and
clients will be treated to exclusive events within the Lotus Renault paddock.