Wheels Up to double Phenom 300, Challenger 300 fleet in 2026
Georgia-based private aviation company Wheels Up announced plans to significantly expand its premium jet fleet following stronger-than-expected demand for its Signature membership product.
“When we introduced our fleet modernization strategy in late 2024, we asked our team and our partners to trust a direction they could not fully see yet,” says Mark Briffa, chief sales officer at Wheels Up.
“Today, they can see it. Signature membership has exceeded our expectations; our premium aircraft are delivering a meaningfully better customer experience, and we have reached scale.”
The company said it plans to double the size of its Phenom 300 and Challenger 300 series aircraft fleets this year with meaningfully higher operational reliability, customer satisfaction, and unit economic performance on its premium aircraft and surpassing original adoption expectations.
The company launched its Signature membership in September 2025. The company plans to phase out its Legacy membership sales closing March 31, 2026.
“Customer satisfaction on the Phenom 300 and Challenger 300 series aircraft is measurably higher than on our legacy aircraft types, with branded aircraft delivering the highest customer satisfaction,” the company said in a statement.
“All existing member contracts will be honoured through their full term, including capped rates and peak-day policies.”
The Signature membership, built around guaranteed access to the Phenom 300 and Challenger 300, launched as part of that strategy, and has since surpassed the company’s original expectations for both adoption and member satisfaction.
