New brand campaign for Flexjet
Flexjet launched a new brand campaign on 1 May 2012. The new
ads and website redesign spotlight the company’s personalised service and
scheduling flexibility, along with the expertise that come with Bombardier’s
100-plus years of aviation heritage.
“We know there are three
ways to fly. There’s commercial, there’s private and then there’s Flexjet,” said Fred Reid, President, Flexjet. “Once customers experience
firsthand our relentless dedication to exceptional customer service-paired with
customized private aviation solutions that only we can offer-they realize
bigger isn’t better; better is
The new ads will feature
people rather than aircraft. The ads highlight Flexjet’s innovative customer account management programme.
Finally, the campaign
underscores the expertise and passion for performance the company offers. By
virtue of its Bombardier
lineage, Flexjet’s aviation
experience reaches back to Short Brothers PLC, the first company to produce
aircraft for the Wright brothers in 1909.
Flexjet recently earned an
FAA Diamond Award, gained for maintenance training.
The campaign was developed
in conjunction with The Richards Group and new ads are slated to run in print
and online media, including Elite Traveler, Bloomberg Markets, Forbes, Robb
Report and The Wall Street Journal.