Leader Aviation to rebrand as Leader Luxury
Leader Aviation rebrands as Leader Luxury
Leader Aviation is to rebrand as new Leader Luxury. This new corporate identity reflects the company’s growth and expansion into the global yacht market.
Founded in 2009, Leader Aviation accelerates sales of business aircraft transactions by providing online tools, including: a portal for aircraft sales, direct access to pre-qualified buyers and sellers, and a central destination for resellers and brokers.
Drawing from its experience, the Leader Aviation team concluded that the business aviation and yachting markets are characterised by a significant intersection of clients. Thus, a strategic decision was made to apply the online techniques perfected in business aviation to the yachting market.
Today, Leader Luxury offers about 400 business aircraft listings and 80 yacht listings.
Leader Luxury services include:
eBroadcasts: E-mail campaigns customised to client branding guidelines with daily-reviewed subscriber lists to ensure that listings reach the right people immediately.
Web Listings: The Leader Luxury team uses search engine optimisation, key word analytics and push marketing to drive listings with maximum efficiency.
Mobile Apps: Easy access to listings on any iOS or Android device.
Social Media Marketing: Leader Luxury uses the most extensive social media campaigns in its market segments and incorporates the latest technology to expand reach.
Virtual Tours: Comprehensive photography packages and virtual tours effectively showcase listings on any platform.
“We are very pleased to announce our new brand and officially enter the global yacht market.”
Finola Hogan, president, Leader Luxury said: “We are very pleased to announce our new brand and officially enter the global yacht market. After significant analysis, we concluded that the similarities between the business aircraft and yachting markets greatly outweighed the differences, and the immense benefit of cross-industry promotion became obvious.”
“Our immediate plan is to increase our long-standing presence in business aviation while further developing our new position in yachting, but our ultimate vision is to expand into other high-end markets where the strategy of building a consolidated luxury network brings undeniable value to each industry,” added Hogan.
