Mente rebrands Four Corners Aviation as Mente Aviation
Proctor said the single website means clients no longer need to decide which company to contact first
Dallas-based company Mente has brought its aviation businesses together under a unified brand, with Four Corners Aviation becoming Mente Aviation and Mente Group retaining its name with a modified logo.
Both brands will be served by a single website, mentegroup.com, covering the company’s five main service areas: strategy, transactions, operational consulting, appraisals and charter and management.
Mente said the rebrand builds on the recognition of the Mente Group name, which it said generates four to five times the web traffic of Four Corners. It said operating the two brands separately required two websites, separate subscriptions, multiple organisation memberships and duplicated marketing and administrative work, and that consolidating them would let it direct more resources to client service.
“Mente has built significant recognition and credibility in business aviation, so it makes sense to put the full strength of the company behind the name that resonates in the marketplace,” said Brian Proctor, founder, president and CEO of Mente. “At the same time, Mente Aviation gives our charter and management capabilities an identity that immediately communicates what we do.”
Four Corners was established in 2021 as a sister company to Mente Group, providing aircraft management, charter services and the Freedom Corporate Jet as a Service program. Those services will continue under the Mente Aviation name.
Proctor said the single website means clients no longer need to decide which company to contact first. “They can come to one place, tell us what they need and have access to all of the vast resources and people across our entire organisation,” he said. He added that business aviation decisions are interconnected, and that clients want advisors who can look beyond an individual transaction or flight.
Mente Group was founded in 2009 and is an IADA Accredited Dealer.
