Jet Match launches ‘immersive’ buying experience

Brazil-based aircraft sales, acquisitions and management firm Jet Match has unveiled a new immersive experience in its office for prospective aircraft buyers. 

Aptly named Jet Lab, the initiative is purported to be the first of its kind in Latin America. Located at Jet Match’s new headquarters in São Paulo, Brazil, the lab features a full-scale cross-section mockup of a Gulfstream G650. 

It has been created to allow clients to experience cabin dimensions, layouts and design options and materials. The space also includes a design centre and Jet Match will soon include some undisclosed “proprietary digital tools”.

“Choosing an aircraft goes far beyond performance charts and spec sheets,” said Luiz Sandler, founder and Head of Sales at Jet Match. “Our boutique structure allows us to dedicate time, attention, and expertise to each transaction with craftsmanship level. Jet Lab reflects that approach: an immersive space designed for depth, precision, and informed decision-making.”

Jet Match operates as a full-service advisory firm for aircraft owners. The company offers a range of services, including aircraft acquisitions, exclusive sales listings, consulting and valuation, aircraft management and charter concierge services. It also works as a VistaJet Ambassador.

According to Sandler, a defining pillar of Jet Match’s strategy is its strong digital foundation. The company has developed proprietary tools, including the Jet Match App, which enables side-by-side aircraft comparisons with detailed technical and market data, and an internal valuation platform used to support pricing analysis and negotiation strategy.