Air Partner, Wheels Up united under single Wheels Up brand

Air Partner private jet

On-demand private aviation company Wheels Up announced to bring together Wheels Up and Air Partner brands in the US.

The two brands were previously supported by separate sales, marketing, account management, and service delivery organizations, as well as separate back-end platforms and processes

The company said the newly integrated commercial model will provide a single, personalized team to manage private aviation membership, global private charter, group charter, and hybrid private-commercial itineraries through a first-of-its-kind strategic partnership with Delta Air Lines.

“These go-to-market changes are designed to deliver a more seamless and personalised experience while leveraging the full breadth of our industry-first aviation solutions platform,” said George Mattson, CEO of Wheels Up.

“By unifying our global membership and charter sales teams and our customer service functions, we will provide a consistent experience throughout the customer journey.”

The integrated teams will be responsible for sales, booking, trip support, and service coordination across every phase of the journey.

Wheels Up acquired Air Partner in 2022.

“The strength of Air Partner has always been its people and their deep expertise in managing complex aviation needs,” said Mark Briffa, chief sales officer of Wheels Up and former CEO Air Partner.

Wheels Up said that despite the combination of two brands, cargo services will continue to operate under the Air Partner brand.