Vertical Markets signs with Avtrak
Avtrak will provide Vertical markets with marketing services
Vertical Markets has
announced a new agreement with Avtrak, providing the company with marketing
services and the management of their overall marketing plan for 2012.
The agreement provides
Avtrak with marketing support. As part of
the deal, Vertical Markets will work with Avtrak to develop a comprehensive
go-to-market strategy introducing new marketing initiatives while incorporating
traditional marketing tactics that the company already uses.
Markets will provide ongoing support by managing the execution of their overall
marketing plan. The agreement stipulates the development of a new website
for the company, expected to be released in April 2012.
“We are pleased to be
working with Vertical Markets,” commented Dennis Steinbeck, vice president of
sales and marketing for Avtrak. “Their knowledge of business aviation and
aircraft maintenance made them an easy choice for Avtrak. We’re confident
in their ability to position Avtrak as the market leader in aviation compliance
services and help us meet our sales goals,” said Steinbeck.
Commenting on their new
relationship with Avtrak, Kandi M. Spangler, president of Vertical Markets
stated, “I am delighted to be working with such a world-class operation.
Their dedication to this market is evident through their endless pursuit to provide
maintenance operators with the tools necessary to do their jobs more
efficiently and effectively,” said Spangler. “That makes my job
easy. Their employees are a great group of people to work with and I look
forward to having a positive impact on their business.”