TAG Farnborough base for First Class Cars


Executive ground transportation company opens new base at TAG Farnborough ahead of the Olympics

First Class Cars is
expanding its UK presence
with the opening of a new base at TAG
Farnborough Airport.

The move to extend the
service’s reach follows the anticipated increase in business driven by this
year’s Farnborough Air Show and the Olympics this summer. The new office will
open by the end of May, initially with four cars and drivers based at the
airport, complementing existing bases at Luton
and Stansted.

“The decision to open at
Farnborough, the UK’s
only dedicated business aviation airport, demonstrates our continued focus on
the executive aviation sector,” says Graham Coate, managing director and
founder of First Class Cars. “With the upcoming summer events we know that
there will be increased demand from existing and new clients, and we want to be
ready for the increased business. We watch the trends in aviation to pick up on
patterns that affect major business aviation hubs and adapt our service

First Class Cars will be
working closely with the Aviator Hotel, adjacent to TAG Farnborough, to ensure
seamless service from airport to hotel.

“First Class Cars is a
respected name serving the business aviation community and we are pleased to
welcome them to TAG Farnborough Airport,”
said Roger Walker, director airport operations, TAG Farnborough
Airport.  “High
quality ground transportation is an integral part of our bespoke
offering.  With its new location on-site, First Class Cars will be a
valued addition to our unparalleled amenities and services.”

clients are used to having everything set in place for them so they can
concentrate on their business, and that’s what we strive for,” said Coate. To
ensure efficient pick up and drop off First Class Cars uses a sophisticated
flight tracking system which enables the monitoring of precise arrival times of
jets, saving clients and charter brokers time and costs. Customised software Taximate ensures a cost efficient
service with the use of a state-of-the-art vehicle tracking system providing
updates of vehicle positions every 30 seconds, tracking of driver routes,
anticipation of potential bottle necks and the ability to alert clients by text
message when the vehicle arrives at their premises. This newly purchased
tracking system also enables drivers to notify the pilot of the car’s arrival.

For clients with young
children First Class offers dedicated child seats, bottled water is available
in all the cars and the drivers are all uniformed with tailored suits, each
furnished with full knowledge of client destination, and the option to change
routes as required.

Graham Coate from First
Class Cars will be attending EBACE 2012 and will be lending expert opinion on
the challenges of ground transportation at the Olympics.