NBAA renames largest US business aviation show
The NBAA has decided to change the name of its largest annual US show from Annual Meeting & Convention to Business Aviation Convention & Exhibition (BACE).
In announcing the change, NBAA president and CEO Ed Bolen noted that, given the global nature of business aviation, the Association co-hosts dedicated, business-aviation-only events around the world. The new name for NBAA’s largest event brings it into alignment with the other shows.
“NBAA’s largest U.S. show has up to this point been referred to as an ‘annual meeting,’ but in recent decades, it has grown in size and importance to be much more than just a meeting, and this change reflects that reality,” Bolen said. “The change also strengthens the overall brand for NBAA’s shows, underscoring their status as world-class events, produced by the Association, with the high standards Exhibitors and Attendees expect from an NBAA show. At the same time, the new name retains the term ‘Convention,’ which is familiar to everyone in the industry.”