Toto Wolff new ambassador for Bombardier


Bombardier has introduced Toto Wolff, CEO and co-owner of Mercedes-AMG Petronas F1 Team, as its Worldwide Brand Ambassador.

Wolff, who is a former racing driver turned investor, has flown with Bombardier for years. As brand ambassador, Bombardier said he will support the company through “a range of activities and touchpoints”.

He will promote Challenger and Global business jets, as well as initiatives such as the firm’s EcoJet Research Project, which aims to reduce emissions by up to 50% through aerodynamic and propulsion changes. Wolff will also promote Bombardier’s expanding service centre network.

“Toto is a visionary leader and entrepreneur who embodies the spirit of innovation, excellence, performance and competitiveness that have all become synonymous with Bombardier business jets around the world,” said Éric Martel, president and CEO, Bombardier.

Wolff said: “As a full-range Bombardier customer for over 15 years starting with the Learjet and Challenger Series through to the Global 6000, I appreciate and admire the exceptional level of quality and ceaseless innovation Bombardier stands for.”

Recently, Bombardier added service centres in Singapore and Melbourne, Australia. The 50,000sqft Melbourne Service Centre opened this week, while the Singapore Service Centre was quadrupled in size in July to become the largest OEM business aviation facility in Asia Pacific.