TAG Geneva hosts “The Caps Collection” art exhibition
An exclusive contemporary street art exhibition will be on display throughout August and September at TAG Aviation Geneva FBO lounges.
“The Caps Collection”, by the Swiss graffiti artist Joule Champod (pictured above), pays homage to his spray caps, which work like paintbrushes and have become loyal travelling companions on his many trips around the world.
The exhibition features a selection of works amassed over nearly three decades of Champod’s art.
Chocolate maker Marc-André Cartier has created, with Champod, the first-ever street art chocolate caps. “This surely will provide a delicious temptation for both the eyes and the palate for visiting passengers to TAG’s VIP FBO lounges to enjoy throughout the summer,” said Adeline Varéon, marketing and communications manager at TAG Aviation Europe
“We are delighted to have the opportunity to collaborate with the artist Joule Champod. TAG has always been keen to further its strong links with contemporary art and particularly when we can help to promote the works of a Geneva-based artist who shares the same roots of origin as the TAG brand.”
Varéon said: “We are delighted to have the opportunity to collaborate with the artist Joule Champod. TAG has always been keen to further its strong links with contemporary art, and particularly when we can help to promote the works of a Geneva-based artist who shares the same roots of origin as the TAG brand.
“Such artistic ventures are a natural extension of our ongoing collaborations in complementary aspects of the arts and luxury world, which can enhance the experience for our visiting clients. Rather than bombarding our passengers with advertising or merchandising, we want to maximise their comfort in their dedicated lounge and to ensure that our hospitality is always of the highest calibre and brings with it a new and dynamic experience for our clients.”