Avinode: Summer sporting events will boost European BizAv market
The European business aviation charter market is being boosted over the summer months by sporting and cultural events, according to Avinode.
While overall flight activity is still 1% lower compared to the summer period of 2015, the addition of the four-yearly UEFA Euro 2016 to the annual F1 Monaco Grand Prix, French Open tennis tournament and Cannes Film Festival are all contributing to the industry’s summer peak period.
“The European business aviation market is still not growing as fast as the market in the US and, according to our most recent figures, is, in fact, slowing.”
Oliver King, managing director, Avinode said: “The European business aviation market is still not growing as fast as the market in the US and, according to our most recent figures, is, in fact, slowing. However, the summer months continue to provide the peak period of the year for Europe, this year with twice as many flights in July as in January 2016. This summer, Europe has plenty of draws for visitors, with France being one of the most popular destinations. Data from the Avinode Marketplace shows there were ten times as many requests for flights to Nice at the end of May 2016 compared to the rest of the year, primarily driven by the F1 Monaco Grand Prix, the French Open and the Cannes Film Festival.”
“Business jet charter requests also surged on 10-11 June 2016 in the ten host French cities of the UEFA Euro 2016 football games. There was a boom in Marseille with 2,600 requests for those two days – a 100-fold increase compared to the same period in 2015. Of those requests, approximately 40% were from Russia. Looking at actual flights flown, there was an increase of 195% business jet flights to Marseille over the Championship’s opening weekend, compared to the same period 2015,” added King.
Outside of Europe, the upcoming Summer Olympics in Rio are having a huge influence on business aviation flight requests. The top 10 summer destinations for requested flight departures from Europe, through the Avinode Marketplace, sees Rio as the second most requested city.