Cessna hopeful new products will prove popular in Latin America


A Cessna Citation Sovereign in flight.

Cessna expect new products to continue tradition of strong sales in Latin America, particularly Brazil.

Cessna Citation Sovereign

Cessna is set to release several new products this year and senior vice president of sales, Kriya Shortt hopes they will be popular with Latin America customers.

Speaking at LABACE, Shortt said: “We have several exciting new products out this year, including the revolutionary new Citation Sovereign, high-performance Cessna TTx and powerful Grand Caravan EX, all of which we expect to be extremely popular with our Latin American customers.”

Shortt continued: “Latin America has traditionally been a strong region for Cessna and we have an enduring relationship with our customers here. In the region, Citation jets outnumber the next three competing brands combined and we are proud to build on our years of experience with our partners at TAM Aviação Executiva. These customers recognize quality and performance, and they will continue to choose Citations. We are committed to retaining our regional leadership through superior products and service.”

“Brazil, in particular, is an important country for us – nearly half of all light and midsize jets currently operating in the country are Citations, and in the past five years Cessna has continued to be the most favored business jet import for Brazilians. We look forward to delivering many of our new products to customers here,” concluded Shortt.

Cessna had a static display at LABACE that included the Citation Latitude mock-up, Citation Sovereign, Citation XLS+, Citation CJ4, Citation Mustang, Cessna TTx, Turbo Stationair and Grand Caravan EX.

Cessna currently manufactures eight Citation business jet models, with two additional products in development – the Citation Latitude, due out in 2015, and the Citation Longitude, due out in 2017.