Martine Williams joins Cello Aviation

Birmingham based VIP charter airline Cello Aviation has strengthened its commercial team by adding Martine Williams, who has nearly 20 years experience in the aviation sector as an account executive.

Williams will work with brokers to further grow the business. The charter business has seen bookings more than double in the last year.

Williams started her airline career as cabin crew before moving to sales working for European Aviation and most recently with Strategic Aviation in Gatwick.

“It is a very exciting time to join Cello which is clearly going places,” said Williams “We have a great product with great people. I know from my experience just how important the crew who deliver the front line service are and ours are very good. I shall be working with brokers and customers both in the UK and Europe.”

Cello operates a BAE 146 configured with 46 all leather seats and has corporate business, top sports and music performers as well as royalty amongst its clients. “I am pleased to have someone with Martine’s experience and knowledge joining Cello,” said the airline’s chief executive officer Nim Baines. “She is joining us at a time when we are growing and looking to the future with confidence.”