Wheels Up launches US ad campaign


Two Wheels Up King Air 350is at a snowy Teterboro Airport.

Wheels Up have launched its first national advertising campaign. The campaign featuring some of its high profile members.

The advertisements have testimonials from members including golfer Ricky Fowler, sportscaster and “Dancing with the Stars” host Erin Andrews and ESPN’s “College GameDay” analyst Kirk Herbstreit.

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Kenny Dichter, founder of Wheels Up says: “The campaign, shot by renowned photographer Jesse Ditmar, spotlights how our members integrate Wheels Up into their busy lives. Our first advertisement featured Irwin Simon, CEO of Hain Celestial Group Inc., a father, husband and entrepreneur who is able to ‘fly efficiently, land closer, and make it home in time for a healthy dinner,’ with the help of Wheels Up.”

“Wheels Up provides members and corporate clients with a complete, ‘mission-appropriate’ private aviation solution and our ads reflect this business ethic. There is no better proof of our success than testimonials from our members,” adds Dichter.