TAG rebrands as Dassault Aviation Business Services


TAG Maintenance Services has rebranded as Dassault Aviation Business Services (DABS), following Dassault’s acquisition of the maintenance, repair and operations (MRO) firm.

The rebrand reflects the focus on the European MRO network that Dassault now owns, including “one-stop-shop” MRO facilities in Geneva and Farnborough.  

“Customers will see a new name, but the commitment to applying advanced technology and the ultimate in service quality will remain the same as ever,” said Franck Madignier, president, DABS. “In fact, since the acquisition by Dassault, we have invested heavily to expand to new locations, upgrade facilities and as always stay at the leading edge of the MRO business.”

Other service locations include Basel, Lugano and Sion in Switzerland, Paris Le Bourget, Lisbon, London Luton and Luanda, Angola.

Dassault acquired Tag Aviation’s European MRO facilities in February 2019, a year after talks about a buy-out began. Just three years ago, Dassault rebranded TAG Aviation’s MRO business to TAG Maintenance Services (TMS).

Due to all its acquisitions in recent years, Dassault Aviation has added 19 new maintenance facilities and 1,000 additional service professionals to its growing maintenance network.