New Corporate Jet branding at Airbus
Airbus introduces new corporate jet branding, colours and names
Airbus has announced that it
will be introducing new branding, colours and names for its corporate jets.
The new colours comprise
metallic-blue shading on most of the fuselage and tail, highlighted by flowing
curves that echo the colour schemes often chosen by Airbus corporate jet
customers and are accompanied by a new “Airbus Corporate Jets” logo.
As part of this new
branding, a new nomenclature is also being introduced. “Airbus ACJ” will now
precede the model of the airliner from which each corporate jet is derived,
with the A318 becoming the Airbus ACJ318, and so on throughout the family, all
the way up to the Airbus ACJ380.
“Airbus has always been an
innovator, regularly introducing improvements for the benefit of its customers,
and we wanted to reflect this in our corporate jet family by introducing new branding,
colours and names that provide a fresher and more modern look,” declares Airbus
chief operating officer, Customers, John Leahy. “One of our greatest strengths
is having the world’s most modern aircraft family, and this is reflected in the
new Airbus corporate jet branding,” he adds.