Lydia Sheng joins AVICUS in Shanghai


Lydia Sheng of the AVICUS Group

Lydia Sheng joins the AVICUS Group as global marketing director and will be based at the Shanghai office.
Lydia Sheng of the AVUCIS Group

Lydia Sheng of the AVICUS Group.

AVICUS, a provider of private jet charter, sales and leasing, has appointed Lydia Sheng as the new global marketing director.

Sheng will be responsible for the company’s brand and marketing, focusing on China and the Greater Asia Pacific region. She will be based at the company’s Shanghai office.

Jane McBride, CEO and founder of AVICUS Group, said: “We are very pleased to have Sheng join our growing team. In just a relatively short time frame, she accomplished a great deal in her previous position, where she was responsible for developing brand awareness, managing media campaigns and initiating marketing activities around jet, turboprops and helicopter sales.”

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“We believe she will be a great asset to AVICUS Group in helping us build a strong brand and become known as the leader in delivering aviation-focused services in the Asia Pacific region,” added McBride.

AVICUS Group Limited was formerly known as Private Jet Journeys (Meng Xiang Tian Xia). It is a US aviation-focused service company with offices in Florida, London, Hong Kong and Shanghai.