LEA boss calls on the industry to work harder
Margetson-Rushmore says business aviation needs to spend more time and resources on its public image
Patrick Margetson-Rushmore, chief executive
of London Executive Aviation is calling on the industry to work harder to
publicise the economic importance of business aviation.
Speaking last week at the Business Aircraft
Europe 2011 conference at London Biggin Hill, Margetson-Rushmore said “Wouldn’t
it be great to see the business aviation industry finally embraced and
recognised by the wider community for its true financial worth and
contribution?”
“Our industry is an important enabler to
economic growth and a significant employer, directly and indirectly, across Europe. We need to convey these points more widely and
more powerfully, which means sustained and cohesive communication to the
general population and the business community, not least through politicians
and national journalists.”
“So whether ensuring the economic benefits
of business aviation are being prominently promoted, or dealing with the
negative issues our industry faces, we all need to allocate more time and
resources to public image. If we each take greater responsibility, we will be
able to make more progress in educating politicians and the public about what
we do, for whom and why.”
