Krimson Aviation strengthens management team with new MD


L to R Gideon Girmar - Commercial manager, Helina Teshome – MD and Michael Mesfin – Koncierge Services manager.

Flight support and charter company Krimson Aviation has added two new members to its team and has promoted another. Helina Teshome, previously Krimson’s chief commercial officer (CCO) is now the company’s MD.

Teshome is now responsible for all business operations and providing strategic planning to Krimson’s CEO and founder, Dawit Lemma. She is well-positioned to ensure that the company achieves its strategic vision, operational mission, and financial goals to support Krimson’s growth, said the company.

As CCO she launched and led Krimson Koncierge, Krimson’s luxury travel service offering customised excursions, itineraries, and management services. Teshome has also been integral in building lasting relationships with government bodies and relevant authorities.

“I am grateful for Dawit’s mentorship, and I look forward to optimising our team to ensure we reach our objectives and potential,” said Teshome. “The potential development and realisation of a Krimson FBO, bolstered by our flight support operations which cover the whole of Africa, remains my primary ambition.”

Supporting Teshome in her new role is recently appointed Gideon Girma, who steps into the newly created commercial manager position. Girma joins Krimson following experience working at Ethiopian Airlines and Aeroservices.

Girma is responsible for heading up the marketing and communications division while maintaining vendor-client arrangements and expanding Krimson’s customer base.

Michael Mesfin joins Krimson as Koncierge services manager to lead the bespoke travel division, Krimson Koncierge. Mesfin brings nearly a decade’s experience of working at International Air Transport Association (IATA)-approved travel firms including Carlson Wagonlit.

“Ethiopia is fast becoming a destination for discerning travellers and I’m excited to be growing and marketing our services and positioning Ethiopia as a mainstream destination for the curious voyager,” said Mesfin. “We already support flight and cabin crew, as well as passengers. It is a natural evolution to grow this part of our business,”

Lemmas said: “Now in Phase II, Krimson’s focus is on major expansion projects and broadening our customer base in East Africa and beyond. Our ambitions moving forward are aligned with building and managing the first dedicated business aviation FBO in Addis Ababa and enhancing our service offering to better serve the aviation community. With this team in place, we are perfectly poised for growth.”