Krimson Aviation launches Krimson Koncierge luxury destination management service for Ethiopia

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Dawit Lemma and Helina Teshome

Addis Ababa, Ethiopia – Krimson Aviation, the Addis Ababa-based flight support, charter and aviation consultancy has announced the introduction of a new high-end travel service, Krimson Koncierge.

Launched at Aviation Africa 2020, the annual meeting for the African aerospace industry, Krimson Koncierge specialises in creating escorted customised luxury excursions, tailored itineraries and bespoke destination management services for aviation crew, VIP and discerning travellers.

The concierge division, headed up by Krimson Chief Commercial Officer, Helina Teshome, has been introduced following an increase in requests for on-the-ground travel recommendations from crew and executive visitors.

The Koncierge portfolio complements existing trip support services which until now have focused on managing hotel accommodation and ground transportation for business aviation crew. Krimson Koncierge delivers a much richer collection of travel products to a wider audience. An airport meet and greet service designed for business class passengers arriving or departing on commercial airlines expedites transfer through the airport and reduces waiting times by more than an hour as it speeds customers through the immigration and customs queues at busy Bole International airport. For those concerned about security while travelling, close personal protection can be arranged to mitigate potential risk and ensure safe passage.

This is complemented by a vendor validation audit which confirms suppliers to Krimson Koncierge customers have been assessed and approved for quality and authenticity ahead of the service provision. Meeting venue sourcing, personal shopping, restaurant booking, event planning and destination recommendations are all features of the Koncierge portfolio.

Demonstrating its commitment to the new sector Krimson Koncierge has secured the essential Tourism Investment Permit and Business License which is necessary to conduct tourism business.

“It was a complex application process but with the paperwork in place we are ready to develop high quality, informative and luxurious services unsurpassed by any other organisation for our elite clients,” says Teshome. With the permissions in place Krimson Koncierge also aims to deliver premium experiences satisfying customer curiosity about Ethiopia by generating individual itineraries on request.

“Our customers will have access to un-googleable customised experiences, that can’t be found on the web or through traditional tour operators. Our goal is to enhance our customer enjoyment and cultural understanding of Addis Ababa and beyond,” said Dawit Lemma, CEO and founder of Krimson.

“Our business has grown organically in response to the genuine needs of our customers, and the launch of Krimson Koncierge represents a natural evolution that perfectly complements our high-quality trip planning and flight support services. We will continue to apply excellence originating in our Swiss culture, combined with our local knowledge to deliver the very best in experiential travel at a time when Ethiopia’s popularity as an exotic destination is flourishing,” added Lemma.

Ethiopia experienced the highest tourism growth in the world during 2018, and according to the World Travel & Tourism Council’s annual review released in March, Ethiopia’s travel & tourism economy grew by 48.6% in 2018. Tourism development is one of the key pillars of the Ethiopian Government’s Grand Transformation Plan.

“The launch of Krimson Koncierge not only grows our business but aligns with the country’s ambitious development plans. It is extremely exciting to be part of that wider economic development.  We also recognise that the opportunities presented by superior tourism experiences are immense and are proud to showcase Ethiopia,” concludes Teshome.

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