Keystone Aviation rebranded as Elevate Jet


Elevate Aviation Group (EAG) has rebranded Keystone Aviation as Elevate Jet.

“With the aviation industry at the cusp of transformation, now is the opportune moment for Elevate Aviation Group to consolidate and rebrand, ensuring we are poised to meet the evolving needs of our clients with a unified and strengthened,” Will Dent, chief marketing officer, EAG told Corporate Jet Investor.

The rebrand completes the full integration of multiple air carriers, delivering an improved experience for its managed aircraft owners and team members, according to EAG. It reflects the completed effort to combine each of the EAG operating divisions into a fully integrated platform of services.

“Both Keystone Aviation and Elevate Jet divisions have a longstanding history of assisting clients in managing, selling, and acquiring aircraft,” said the company. “Aligning the Elevate name unifies the three services under a single brand, all sharing the overarching mission of delivering world-class services.”

Elevate Jet’s emphasis on aircraft ownership and management is said to highlight its distinct sub-brand, backed by seasoned teams. The move aligns the Elevate brand across air transportation, travel consultancy, aircraft acquisitions and aircraft management services.

“The rebranding positions the Elevate Jet brand across the three divisions catering to aircraft owners,” said David Allen, chief operating officer, Elevate Jet. “It represents our dedication to delivering remarkable experiences by working closely with clients to prioritise their needs and find optimal solutions.”

Meanwhile, EAG launched a near-$10m investment in July designed to improve client services by expanding its infrastructure and boosting recruitment for its businesses, which included Private Jet Services and Keystone Aviation.