Jolie Howard joins L’VOYAGE as CEO and shareholder


Hong Kong-based jet charter broker L’VOYAGE has announced that Jolie Howard will join the company as CEO and shareholder.

Howard brings her experience as CEO of TAG Aviation Asia since 2016 and has been in the business and general aviation industry in Asia for over 20 years. She specialises in advising business aircraft owners in the Asia Pacific region on operations, charter, costing, flight planning, and international registration.

Howard served as vice president at financier CIT Group’s business aviation leasing unit and was formerly also director of business development at TAG Aviation Asia for over seven years.

She said: “Compared with some of the foreign or overseas players that have come and gone over the last two decades, we [founder Diana Chou and her] have had the privilege to stay and nurture the industry, and encourage local market development all this time. In this new, post-covid market that the industry is now entering, we are well-positioned to serve the influx of new buyers and customers.”

L’VOYAGE plans to invest in new technologies, including proprietary software solutions that will aid its charter services.

Chou said: “Jolie’s corporate expertise and experience complement and enhance the fundamentally bespoke and boutique elements of L’VOYAGE. With every crisis comes opportunity, and L’VOYAGE as a homegrown is poised to lead and transform the industry in the post-covid environment.”

The L’VOYAGE team is also joined by a new director of sales and marketing, Christy Lau. Christy was previously general manager, Sales and Marketing, at Blu Inc Media, Asia’s leading integrated luxury lifestyle media company under Asia media giant Singapore Press Holdings. She brings over 15 years of luxury media sales and marketing experience to L’VOYAGE.