Jeannine Haas joins Gulfstream as CMO

Jeannine Haas

Jeannine Haas has joined Gulfstream as the newly created role of chief marketing officer (CMO). Haas will report to Mark Burns, president, Gulfstream, and is part of the company’s leadership team.

Burns said: “Jeannine has extensive experience in both consumer and business-to-business marketing, making her the ideal candidate to drive Gulfstream’s marketing initiatives and help us achieve our strategic sales and marketing objectives. I know her consistent record of innovation, leadership, customer relations and brand management will benefit Gulfstream and our customers.”

In her new position, Haas is responsible for developing, managing and leading Gulfstream’s worldwide marketing efforts, including advertising, branding, media relations and direct marketing.

Haas brings more than 25 years of marketing experience to Gulfstream. She previously served as the CMO for Avis Budget Group.

Before joining Avis Budget Group, Haas spent 12 years at American Express in a number of senior marketing positions across product management, acquisition, loyalty and customer marketing.