Jaffa & Co launches Jaffa Privé to offer business jet advisory services


Law firm Jaffa & Co has launched Jaffa Privé to offer advisory services to business jet and superyacht owners. The group, based in Mayfair, London, will be led by Ian Petts as partner.

James Jaffa, founding partner at Jaffa & Co said: “I am extremely excited to announce that Ian Petts joins the Jaffa group for the launch of Jaffa Privé. Jaffa Privé is a logical evolution for the Jaffa brand, and something we have been working towards for a long time.”

The launch is in response to clients’ request for a continuation of the relationship with Jaffa & Co beyond a particular legal project. “Jaffa Privé, led by Ian Petts, allows us to satisfy that demand by joining forces with clients for the long term,” said Jaffa.

Previously head of Yachting & Aviation at Equiom, the corporate service provider, Petts focusses on jets, yachts, estates and investments. “I am thrilled to become part of the esteemed Jaffa Group and family as they take their brand to new heights on the global stage,” said Petts.

“As we spread the Jaffa wings internationally with Jaffa Privé, and introduce a suite of exclusive services tailored for family offices, discerning businesses, and Ultra-High Net Worth Individuals, our mission is crystal clear: Jaffa aspire to become the unparalleled trusted partner, and the go-to consultants for families and enterprises with luxury assets and investments, ensuring they have the smoothest and most enjoyable experience with their assets …”, he said. 

Petts has held a number of senior yachting roles including group finance director of broker and management company YCO after the global financial crisis.  He helped found the Young Professionals in Yachting Organisation in Monaco and is an adviser to the Yacht Cluster Monaco.

At the start of the Russian invasion of Ukraine, Petts and his wife arranged for eight trucks of aid to go from Monaco to Ukraine. He drove one truck personally repatriating 12 mothers and their children. Pictured (L to R) are Jaffa and Petts.