Industry Veterans Assume Management of Vref: Aviation’s Most Trusted Valuation Guide


Ken Dufour, ASA and Jason Zilberbrand, NAAA, long-time veterans of the General Aviation industry, announced today that they have taken over the management and day to day operations of Vref Publishing.

Founded in 1993, Vref is the industry’s most trusted and recognized valuation guide for fixed-wing aircraft and helicopter assets.

“As we enter into this new chapter of our careers, Jason and I are committed to leveraging our decades of experience in order to meet the needs of owner/operators, brokers, financial institutions and aviation professionals,” said Dufour, the company’s CEO.

“We will provide exceptional service, share our passion and expertise- and take an active personal interest in the success of each client,” he added.

Dufour is harnessing a 50-year career in aviation to grow Vref into the largest Appraisal company in aviation. Dufour has spent twenty years as a board member for Embry-Riddle, as well as the Chairman of the Embry-Riddle Student Life Committee. Dufour is considered the foremost expert in appraisals, expert witness and diminution of value claims.

Zilberbrand grew up in aviation and spent his early twenties building JSSI with his father into the largest independent provider of power by the hour. He is highly respected in the international aviation community and has established himself as an expert in aircraft appraisals and valuations of aviation assets.

Throughout their careers, Dufour and Zilberbrand have demonstrated their commitment to excellence by:

● Being relationship-focused, not just transaction-focused
● Treating each client with honesty and transparency
● Conducting their work with passion and innovation

“The private aviation audience has been in need of a modernized valuation guide for some time. With our expertise, and background Vref will be upgraded to offer new features, and numerous new categories of aviation assets. ” said Zilberbrand, the company’s president “We look forward to providing aviation professionals with trusted, verified and empirical data that helps them conduct their jobs easier, smarter and faster,” concluded Zilberbrand.

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