How tech and innovation has propelled the private jet industry to new heights


Monarch Air Group

Do you need to book a last-minute private jet flight from your phone using cryptocurrency?

David Gitman, President of Monarch Air Group gives his thoughts about new technology.

Leading private jet companies like Monarch Air Group have understood that investing in technology in this shared economy is instrumental to serve a technology-driven pool of customers.

As President David Gitman stated: “Having the capacity to adapt to customer expectations and behaviours will lead to higher levels of trust and satisfaction.”

In other words, being able to meet the needs of today’s dynamic and fast-paced environment is paramount for the long-term success of the entire private jet industry. And technology is the key for that relationship.

A couple using an ipad onboard a business jet

The Fort Lauderdale-based firm was one of the first in the industry to accept digital currencies to book their charter flights. This came as a response to their client’s needs, an extremely fast-shifting group of customers.

“The days when private aviation only served large corporations and multimillionaires are long gone. Today, with the rise of the millennials and the need for more reliable and safe ways of transportation, private aviation is experiencing a true shift in demand. Adapting to those new requirements is our commitment,” said Gitman.

From market research to booking apps and instant quoting systems, the business aviation market is using all available tools to understand what drives clients towards their service. Do they travel for business or pleasure? What is the best way to stay connected with each client and receive feedback? All these questions give relevant information to improve customer service and satisfaction and make each passenger’s flight highly tailored and unique.

A fast-paced environment

The flexibility and agility of private aviation are also represented in the capacity to adapt to new technologies and innovations. Tailoring every aspect of the experience to the customer and making passengers really feel in control of their flight process defines private jet flight. Choosing the departure and landing point, the aircraft, in-flight amenities, ground transportation and method of payment is only possible thanks to technology.

Although planes are fast, time efficiency can be affected if the right equipment is not in place to serve the passengers. Innovative live quoting tools, instant bookings and cryptocurrency-based payments lead the way today. Monarch Air Group launched a unique charter cost calculator to provide users a faster and easier way to receive a quote. Once users are prompted to select, they can decide on an option depending on the distance and desired aircraft type. Upon making their selection, the user’s flight request is then submitted to a group of Account Executives who will assist clients in finalizing their travel plans in just minutes.

This technology-driven booking functionality enables customers to make all their travel arrangements on their phone, also providing text or chat, video conference and even video messaging features to connect with the client.

High expectations

Entrepreneurs are gaining relevance within this segment and expect charter companies to move as fast as their businesses. They need the aircraft ready after they book it through the smartphone in their pockets and do not want more steps in the process, like confirmation phone calls (they prefer text, video or even email), and possible last-minute setbacks. They also have a need for a quiet in-flight experience. Their aircraft must be equipped with the latest technology to provide a working space along with a relaxed atmosphere.

Their fast-paced world is well paired with private air travel. Time efficiency is this sector’s main asset. Take-off in minutes after arriving at the terminal with no check-in lines and landing at the private airport that is closest to destination. Private aviation adapts completely to a business environment where time is money.

“The need to exceed expectations is paramount as well as understanding the dynamic trends developing at unparalleled speed. The technology within this industry is second to none, from a user standpoint (booking and payment) and a safety and maintenance perspective. Accounting all these variables will help us deliver an all-around exceptional service,” concludes Gitman.

Modern aircraft and top-notch facilities are important, although an agile business model will be the difference maker in today’s economy. Technology, innovation, and flexibility will. Paying for a flight on the spot with cryptocurrencies, credit, or debit cards are solutions driven by technology, although remaining flexible to the client’s requests and working towards solutions instead of excuses is drive.