Bitlux hires Ju as vice president of growth

Dennis Ju joins Bitlux to lead the growth of its jet card programme.

Bitlux has hired Dennis Ju as vice president of growth to drive the jet charter company’s fledgling jet card programme and membership offerings.

The experienced Ju will lead customer acquisition and build partnerships as Bitlux, based in Boca Raton, Florida seeks to build its inaugural jet card programme.

“Dennis possesses a unique blend of strategic insight, operational discipline, and an intuitive grasp of what it takes to build sustainable, scalable products and services,” Bitlux CEO Kyle Patel said.

“His expertise will be invaluable to helping Bitlux grow our jet card programme when customers call for greater flexibility, greater control, and the freedom to pay on their terms, including with cryptocurrency.”

Long-term relationships

Ju said he is excited to join Bitlux at what he called a “turning point” with the launch of the jet card programme at Bitcoin 2025 in Las Vegas on May 27-29.

“Bitlux’s innovation and customer-centric orientation offer a strong platform for expansion,” he said. “I’m eager to work toward the adoption of the new jet card programme and to build long-term relationships with our members.”

Ju has experience heading US and global sales teams, introducing AI-powered prospecting software to enhance lead generation. He has been instrumental in fostering strategic partnerships and has secured crucial seed funding for start-ups, says the company. 

Bitlux’s new jet card includes three membership levels – Ascent, Cardinal and Sovereignty – that provide coverage from midsize to ultra-long-haul jets. An additional level called Nomad is for international travel to destinations in Europe, Canada, Mexico, Bermuda and the Caribbean.

Bitlux’s product provides a peer-to-peer crypto payment model in which clients pay directly from their crypto wallets without any intermediaries.

“As private aviation evolves, we believe customers should have not only guaranteed access and transparent pricing but also the ability to do business the way they want,” added Patel.

“Our new jet card programme meets all three criteria: flexibility and customer-focused service.”