API launches wellness programme for business aviation
Aviation Personnel International (API) is launching API WorkWell, an organisational wellness programme designed to address business aviation’s number one workforce issue: retention.
The two-phased programme will evaluate workplace health, examine team dynamics, strengthen leadership and align teams to create a better working environment, according to API.
Jennifer E. Pickerel (pictured above), president of API, said: “Our PhD-driven assessments, backed by modern data analytics, not only identify and leverage a team’s organisational strengths, but directly address challenges, ultimately boosting retention and engagement. Plus, our beta-test clients have really appreciated us working alongside them to navigate the change management process and holding them accountable for taking action.”
In phase one, the API WorkWell team “examines” a client’s workplace health by conducting both qualitative and quantitative assessments. Anonymous team feedback then combines data analytics, expertise from PhD-level organisational psychologists and API’s 50-plus years of experience to deliver a “diagnosis”.
A resulting wellness report identifies the team’s strengths, areas for improvement and potential risk factors. Plus, API provides data to benchmark the organisation against its peers.
Phase II offers a customised “treatment” plan to build engagement and reinforce organisational strengths. Participants also benefit from personalised coaching provided by aviation workforce experts.
API’s CEO, Sheryl A. Barden said: “Today’s business aviation organisations face unprecedented workforce challenges, including a persistent talent shortage and continued rising compensation. API WorkWell equips aviation leaders with tools and insights to proactively build cultures where employees feel valued and motivated. The simple practice of increasing compensation and hoping people stay isn’t sustainable. People remain loyal to great leaders, not just bigger paychecks. Investing in culture creates operational efficiency, higher retention and greater long-term success.”
At a glance – API WorkWell:
● Receive unbiased evaluation – Get an objective, third-party assessment from an aviation workforce expert.
● Strengthen Leadership Alignment – Equip aviation leaders to communicate clearly, identify opportunities for growth and proactively address issues.
● Increase Retention & Engagement – Create a healthy work environment that attracts top talent, reduces turnover costs and fosters employee loyalty.
● Optimize Organizational Structure – Clarify roles, improve communication and enhance team collaboration.
● Enhance Safety Culture & Compliance – Improve safety reporting, risk management and accountability.
● Benchmark Against Industry Best Practices – Compare the aviation organisation with similar operators.
● Boost Operational Efficiency – Streamline processes and foster cross-functional collaboration.
● Make Clear, Data-Driven Decisions – Gain a comprehensive view of the organisation’s strengths and improvement areas through modern data analytics, PhS-led insights and API’s expertise.
