28 East Group celebrates two years


Swiss company 28 East Group celebrates its second year.

                           28 East Group
Swiss aviation holding company 28 East Group, led by partners Luca Madone, Jeffrey Emmenis, and Erica Da Veiga, is celebrating its second anniversary this month.

In January 2012, 28 East Group purchased air charter company Vertis Aviation outright from Swiss private jet company, Glaronia Aviation. In the first quarter of the year Vertis Aviation increased the number of business jets it markets exclusively with the addition of a Bombardier Global XRS; this was followed in the second quarter by a Bombardier Global Express in June. Vertis Aviation now offers four aircraft for charter, a Dassault Falcon 7X, an Airbus Corporate Jet (ACJ) and the Global Express and Global XRS. Vertis also has plans to add a further three aircraft to its portfolio in 2013.

The 28 East Group is now marketing a new product, Sky Dragon. The Hong Kong-based joint venture between 28 East Group and corporate financier, Matthias Karl, is an iPad ‘app’ which serves as a project management tool which enables completion managers to share project progress directly with their clients. A number of major international aviation companies are currently in discussions with 28 East Group with a view to trialling the product and 28 East Group is looking at other sectors that could also maximise the technology such as the architectural and yachting markets.

Recently, 28 East Services, the consultancy arm of the group, completed a pre-buy inspection for a European Learjet 60 that was sold and delivered into Southeast Asia.

“We are more than satisfied with the way the 28 East Group strategy has developed over the last year,” commented Luca Madone.

“We have reached our goals and aims for this year and have consolidated our foundations for further growth. Year three is already set to have an inspired selection of new business join the portfolio,” Madone added.

In December, Vertis Aviation will open a Kensington, London office offering charter brokerage services. Julian Burrell will start working with Vertis Aviation as Managing Director from January 2013. Vertis Aviation UK Limited will be completely autonomous and run as a separate entity from the Zug-headquartered Vertis charter business and has been designed to support its UK client base.

28 East Group will also be adding to its portfolio of aviation services in the next few months with the anticipated acquisition of a fuel brokerage business currently in process and a number of other aviation projects undergoing review.

Photograph (left to right) Jeffrey Emmenis, Erica Da Veiga and Luca Modone