Elit’Avia becomes HondaJet sales rep for France and 16 African countries

Honda Aircraft Company has selected Elit’Avia as exclusive sales representative for HondaJet aircraft in France and 16 African countries, including Nigeria.

“We are very pleased to be working with the Elit’Avia team,” said Michimasa Fujino, President and CEO of Honda Aircraft Company. “Representing France and several African nations, Elit’Avia completes our global reach. Elit’Avia’s excellent expertise in aircraft sales, charter and aircraft management, as well as their operations in the European and African business aviation market, adds great value to our commitment to the business aviation market and superior customer support in the region, as we continue to receive significant interest from the customers. We look forward to our shared success.”

Elit’Avia offers a wide range of services including aircraft management, sales, leasing, and charter. It holds Air Operator’s Certificates (AOCs) in Slovenia and Malta and manages a mixed fleet of 25 aircraft. 

“This is the first time that Elit’Avia is acting as a sales representative for an aircraft OEM. From our perspective, sales are a logical extension of our expertise in aircraft operations,” says Michel Coulomb, CEO, Elit’Avia told Corporate Jet Investor. “We are now able to sell a client a HondaJet and subsequently provide all necessary services, including aircraft management, charter, flight operations management, staff provision and related services. We believe that our clients will benefit from the convenience and simplicity of this full-service approach. It’s an exciting development and we’re very pleased to be working with our new partners at HondaJet.”



David Coleal leaving Bombardier

David Coleal is leaving Bombardier with the company cutting his role of President Bombardier Aviation.

“Our goal is to create a leaner, more agile and customer-centric company to better capture growth opportunities with our industry-leading business jet portfolio,” said Éric Martel, President and  CEO, Bombardier. “This includes simplifying our corporate leadership structure.”

Coleal returned to the manufacturer and became President of Bombardier Business Aircraft in 2015. At the time the company was struggling due to delays and extra costs on its C-Series airline programme. He was hired by Allan Bellemare who was replaced as CEO by Martel.

“I want to acknowledge and thank David Coleal for his many contributions to Bombardier,” said Martel. “We wish David continued success in his future endeavours.”

Quick take: Coleal’s sudden departure is a surprise but was probably inevitable when Martel, who had held the same role until 2015, returned to the much smaller Bombardier. With the sale of Bombardier’s rail business going ahead it did not need two presidents.

Having previously run LearJet, Coleal was seen to be attached to the aircraft despite it making around 12 aircraft a year. His departure will lead to more questions about the long-term future of the programme.

Bellemare, is now an operating consultant in the Global Aerospace, Defense & Government Services Group at Carlyle. Coleal who has delivered at Bombardier – particularly with the Global 7500, Global 6500 and Global 5500 – will also be in demand.


Also read: CJIQ 2019 interview: Coleal delivering on Bombardier’s promises


Coleal’s CV

-June 2015-October 2020: President, Bombardier Business Aircraft/Bombardier Aviation

-2008-2011: Executive Vice President and general manager – Boeing, Business and Regional Jet Programmes, Spirit Aerosystems

-2008-2011:Vice President and general manager, Bombardier Learjet

-2001 to 2008: President and CEO, Cirrus Design Corporation

Other roles: Engagement manager, McKinsey & Company; New Product Development manager, Caterpillar; Assistant manager, New United Motor Manufacturing.

Textron Aviation deliveries down 44 jets, sales down $262m

Textron Aviation sales were down $262m to $872m  for the first quarter of 2020. It delivered 23 jets, down from 44 last year, and 16 turboprops, down from 44 compared with the first three months of 2019.

Segment profit was $3m  in the first quarter, down $103m from 2019. This was due to the cut in deliveries – partly caused by travel restrictions for customers – and $12 million of idle facility costs due to stopping production and furloughing employees because of Covid-19. An accident in December 2019 also led to delays with composite manufacturing.

Scott Donnelly, chairman and CEO of Textron said:

“Our team is meeting the unprecedented challenges presented by this pandemic with a commitment to the health and safety of our employees and communities while meeting customer commitments. We have taken measures to reduce cost and conserve cash, including temporary plant shutdowns and employee furloughs at many of our commercial businesses. While the effects of COVID-19 on many of our end markets has been unfavorable, Bell and Textron Systems delivered higher revenue and strong margin performance for the quarter in their military businesses.”

Textron Aviation had a $1.4 billion backlog at the end of the quarter.