#WheelsUpGoesPink for Breast Cancer Awareness Month

Terry Spruce

Wheels Up kicks off its #WheelsUpGoesPink campaign as part of Breast Cancer Awareness Month with the debut of the first-ever pink Beechcraft King Air 350i. This initiative represents an event in the world of private aviation and the Pink Plane will mark the 45th aircraft in the Wheels Up fleet.

In October, Wheels Up Members will be invited to a private unveiling of the Pink Plane, hosted by Kenny Dichter, founder and CEO of Wheels Up, in celebration of the October launch of the Company’s ongoing commitment to the Dubin Breast Center of the Tisch Cancer Institute at Mount Sinai in New York City. The Pink Plane will remain in the Wheels Up fleet indefinitely.

Beginning October 1st Wheels Up will implement a Fly-a-thon inviting current members, and the general public, to contribute to the Dubin Breast Center, in an amount of their choice, for every Pink Plane revenue hour flown throughout October 1, 2015 – September 30, 2016 (up to a maximum of 600 revenue hours) and\or to make a one-time donation in any dollar amount.

Wheels Up will also donate a portion of the membership fee for each membership purchased during the month of October 2015.

“All of us at Wheels Up are committed to making a difference in the fight against breast cancer. Our Pink Plane will serve as a symbol to create conversation and to fund the invaluable work of Dr. Elisa Port and the entire team at the Dubin Breast Center.”

Kenny Dichter said: “All of us at Wheels Up are committed to making a difference in the fight against breast cancer. Our Pink Plane will serve as a symbol to create conversation and to fund the invaluable work of Dr. Elisa Port and the entire team at the Dubin Breast Center.”

“Just the way Wheels Up has transformed private aviation, our goal is to create an innovative way to inspire and support breast cancer awareness, screening, research and, ultimately, find a cure,” added Dichter.

“It is our honour to be the recipients of the Wheels Up Pink Plane campaign, and the money raised will contribute to furthering research in breast cancer and the extraordinary care we give to women regardless of their socioeconomic background.”

“It is our honour to be the recipients of the Wheels Up Pink Plane campaign, and the money raised will contribute to furthering research in breast cancer and the extraordinary care we give to women regardless of their socioeconomic background,” said Elisa Port, MD, FACS, Co-Director of the Dubin Breast Center and Chief of Breast Surgery at The Mount Sinai Hospital. “We are so happy to be a part of Kenny Dichter’s and the Wheels Up Team’s vision and ingenious efforts. The Pink Plane is truly amazing and a symbol of hope and optimism for all women and men affected by breast cancer.”

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