Kenny Dichter launched Wheels Up, a private aviation membership company, in August 2013, placing a record-breaking turboprop order with Beechcraft for up to 105 King Air 350is thought to be worth $1.4 billion including maintenance.
By the end of 2014, Wheels Up had signed up 1,000 members and had grown its aircraft fleet to comprise of 27 brand new King Airs and 10 fully-refurbished Citation jets from Cessna. The company also became the exclusive sales agent for VistaJet’s US business jet fleet – managed by Jet Vitiation – and signed a partnership with JetSuite.
As Wheels Up continues to grow both its fleet and global membership base, the company plans to add a wider range of private jets and helicopters to its aircraft fleet (the company only expects around 30 per cent of its revenues to come from its King Air fleet), which its members will be able to charter at an hourly rate. It also plans to expand into Europe.
Starting at $15,750 a year, Wheels Up members can enjoy exclusive events and a concierge service, courtesy of Wheels Down, which runs as an affiliated lifestyle brand.
Having made his name with Marquis Jet, the dynamic Dichter is once again making headlines in the aviation and business press, as he talks fervently about his sky-high ambitions for Wheels Up.
Below, you will find a list of online resources that will provide you with everything you need to know about Wheels Up and the man behind the plan.
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