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Aviation fuel supplier is to standadise its customer card programme, by merging its existing Flighcard with Sterling Card.
The new blue Sterling Card for Avgas purchases will start to be introduced globally on June 1 (with the exception of Australia and New Zealand which will follow shortly) when Air BP’s 10,000 existing Flightcard holders will receive new cards and begin to access the benefits received by Air BP’s existing Sterling Card holders.
The new blue Avgas Sterling Card will completely replace the existing Avgas Flightcard. Jet fuel Flightcard holders will receive a new silver Jet Sterling Card. Once the blue Sterling Card service has been introduced globally further enhancements will be added for both blue and silver Sterling Card holders. In addition, the single Sterling Card will enable Air BP to launch offers to both Avgas and Jet Fuel customers through one single card type. Offers that can be tailor-made for individual customers will also be introduced.
All Air BP Sterling Card holders will receive new cards that will be colour coded to specify which fuel holders require and to ensure safety is not compromised. The Jet Fuel silver Sterling Card will be issued with a black reverse side whilst the Avgas blue Sterling Card will be launched with a red reverse side.
“The extension of the Sterling Card to our current Flightcard customers will ensure all clients can benefit from the convenience, security and added value features already on offer to our Sterling Card customers. We can now adapt offers to individual customer needs and not be restricted by the complexity of two card programmes. We are excited by the possibilities this brings for Air BP to enhance its service to all customers worldwide,” said Miguel Moreno, general aviation manager, Air BP.